ICYMI – Experion Beyond the News

In Case You Missed It, on Wednesday May 8th Experion announced that it had partnered with micro-cultivators in the emerging craft growing industry. The link below will take you to that news now posted on our website:

https://www.viridiumpacific.com/experion-partners-with-micro-cultivators-in-the-emerging-craft-growing-industry/

I thought it would be helpful for our Investors to break-down and explain what this means for Experion and how this partnership adds value for Experion now and will add value going forward.


Here’s My Take
– The micro-cultivation news Experion dropped this week is significant for Experion, and here’s why


Allow Me to Make the Case:

Mr. Jay Garnett, Chief Executive Officer, commented, “Experion strongly believes in the Micro-Cultivation and Craft Growing industry, and we are excited to be supporting the participants in this sector. Partnering with new cultivators enables Experion to accomplish a myriad of goals while adding shareholder value. By offering new cultivators proven genetics, sound guidance and advice, and distribution options for their product, Experion benefits from another revenue source, increased capacity and potential expansion of our product offering in the marketplace under the Citizen Stash brand. Micro-Cultivators’ unique abilities and commitment to quality enhance the Cannabis industry, and we are proud to be working with one of the first licensed in Canada.”

What is craft cannabis?

Craft cannabis can be defined as small-batch cannabis grown by smaller producers using highly optimized growing conditions and personal care that is difficult to replicate at scale with consumers often expecting a higher quality.

What’s in It for You – Why should you care about what Experion just did – Partnering with micro-cultivators?

Our case, is made by CEO, Jay Garnett in his quote, let us break it down piece by piece

  1. “….Micro-Cultivators’ unique abilities and commitment to quality enhance the Cannabis industry, and we are proud to be working with one of the first licensed in Canada…”

Craft cannabis producers are uniquely equipped to provide the extra attention to detail in their growing practices, often creating a premium flower that looks, tastes and smells better while carrying greater potency than the competition. As major cannabis producers race to battle over scale, craft cannabis producers have a unique opportunity to establish brand loyalty in discerning customers.

  1. Partnering with new cultivators enables Experion to accomplish a myriad of goals while adding shareholder value. “…Experion benefits from another revenue source, increased capacity and potential expansion of our product offering in the marketplace…”

Partnering with micro-cultivators enables the expansion of Experion’s canopy without any cost to Experion, in fact the partnership generates cash for Experion as another revenue source.

We believe that Canopy size does impact the perceived value of all cultivators and therefore should matter to our investors, Experion’s partnership with micro-cultivators’ hits on 2 key points;

  • No capital cost to Experion
  • Expanded canopy/production for Experion

 

CLOSING ARGUMENT

  1. “Experion strongly believes in the Micro-Cultivation and Craft Growing industry, and we are excited to be supporting the participants in this sector. Micro-Cultivators’ unique abilities and commitment to quality enhance the Cannabis industry, and we are proud to be working with one of the first licensed in Canada.”

Craft Cannabis Advantage – the idea that small growers produce a higher-quality product isn’t merely a matter of perception. While large growers generally focus on maximizing yield, craft producers working in smaller facilities tend to focus on quality within their defined grow space. Craft cannabis producers have the ability to control every parameter that can influence the growth of the plant, ensuring a consistent quality.

The major cannabis producers have thus far largely focused on scaling up, building massive grow spaces that allow them to produce cannabis at an incredible scale. This approach does, however, create challenges that often lead to compromises on quality. Large-scale grow spaces are at greater risk from insects and other pests, occasionally leading to a reliance on pesticides or product irradiation to control fungus. Small growers, on the other hand, are able to take more active measures, such as the use of organic pesticides, which are effective but labor intensive.

“By offering new cultivators proven genetics, sound guidance and advice, and distribution options for their product, Experion benefits from another revenue source, increased capacity and potential expansion of our product offering in the marketplace under the Citizen Stash brand. Micro-Cultivators’ unique abilities and commitment to quality enhance the Cannabis industry, and we are proud to be working with one of the first licensed in Canada.”

Jay Garnett, CEO Experion Biotechnologies Inc.

 

On behalf of Mr. Jay Garnett, CEO Experion Biotechnologies Inc, allow me to thank you for your interest, investment and support of Viridium TSX-V: VIR, the parent of Experion Biotechnologies, Inc. We are honored to have you as stakeholders. Our goal is to always ensure that you are kept up to date and understand each piece of news. Please do not hesitate to contact me with any questions and please feel free to share ‘’VIR’’ with your friends and colleagues.

 

Source:

https://investingnews.com/innspired/craft-cannabis-producers-north-america/?mqsc=E4051892



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